Roberts is passionate about Tasmanian agriculture and promoting our Island’s highly sought after produce on the world stage.
We are proud to own Tasmanian Merino, a brand which provides authenticity for the entire supply chain, from the wool producer to the consumer.
Our Wool Manager, Alistair Calvert, is off to Europe next week to visit key retailers and supply chain participants to introduce them to our Tasmanian Merino marketing campaign. These appointments include high end suiting manufacturers who already hold Tasmanian wool in high regard; spinning companies – one of whom makes up an important part of the Ortovox supply chain & are renowned for their innovation & product development; customers focused on high end woven fabrics as well as knitwear & also those who focus on lower grade wool types (both combing & carding).
In addition to these specific visits, Alistair will also be visiting Milano Unica, a leading trade fair in Milan. This event showcases products like prestigious menswear fabrics through to exclusive women’s knitwear collections. Over 425 manufacturers, dealers, importers and retailers will exhibit at the show. Alistair will be there to support a fully vertically integrated company that uses over 50,000 bales of greasy wool per year.
We look forward to sharing some updates of his trip over the next few weeks – stay tuned!
In the meantime, please find a link to one of our Tasmanian Merino marketing videos below.
As always, if you would like some more information on this exciting new venture, or anything else wool related, please don’t hesitate to get in touch with us. Head to www.tasmanianmerino.com to check out our website, or contact your local Roberts Wool Rep to find out how you can get involved.